The Greek word for confess in this passage means covenant, assent or agreement. Jesus is speaking of an agreement we have with him. Our part is to confess him, or represent him, in our daily lives. We are to live by his promises of protection and personal care for us, and we are to testify of his marvelous blessings by how we live.
Confessing Christ means more than believing in his divinity. The Bible says even demons believe this and tremble at the knowledge (see James 2:19). So what does Jesus mean when he says we are to confess him before men?
What had Christ just told his listeners before the passage in verses 32 and 33? He had said, “Are not two sparrows sold for a copper coin? And not one of them falls to the ground apart from your Father’s will” (Matthew 10:29). Jesus was telling them, “Think of the millions of birds throughout the earth. Now think of all the birds that have existed since Creation. To this day, not one bird has died or been snared without your heavenly Father knowing it.”
He then pointed out, “The very hairs of your head are all numbered” (Matthew 10:30). Christ was emphasizing, “God is so great, he’s beyond your ability to comprehend. You’ll never be able to grasp how detailed his care for you is.”
Jesus concluded by saying, “Do not fear therefore; you are of more value than many sparrows” (Matthew 10:31), then he sums everything up by saying, “Whoever therefore shall confess me before men, him will I confess also before my Father which is in heaven” (Matthew 10:32). He is saying, “Think about what I’ve just revealed to you about the Father’s all-seeing, all-knowing care. You’re to confess this truth to the whole world. You’re to live, breathe and testify, ‘God cares for me.’”
Believe in the Father’s love for you, and accept his intimate care for you. Lay down all your fears and doubts. Confess to everyone, “His eye is on the sparrow, and I know he watches over me.” Live before men with the faith that God hasn’t overlooked you.